North American Fisherman TV host Steve Pennaz interviews Berkley's "Mr. Powerbait," John Prochnow, about new developments in the Powerbait line. Steve interviewed John at the 2011 ICAST fishing-industry convention. Steve and North American Fishing Club recorded more than 40 new-product videos with company reps and fishing pros, so stay tuned for more videos like this. Produced and edited by Versus TV/NBC Sports. Used with permission.